ALFA Catalog EngineInteractive mobile demo
Step 1 of 6
Start with what you have

Where is your product data?

Choose one source. Your answer opens the next step.

AI product data pipeline

From live catalog to structured data.

Start with what you have

Turn any catalog into data you can use.

Connect a live store or upload a supplier file. The engine extracts, structures, enriches, and validates every product and variant.

CSV files are profiled locally in your browser. Links and Excel files use a representative result in this demo.
Step 01 · Recon & Reconciliation

Understand the source before transforming it.

The engine identifies useful product data, removes noise, and prepares a clean input for the catalog pipeline.
supplier_catalog_q3.xlsx
4,812Source rows
38Columns scanned
12Relevant fields retained
1,366Rows excluded or merged
RAW SOURCEMessy
supplier_catalog_q3.xlsx
Spreadsheet · representative catalog sample
Detected columns
Product_IDItem NameColourSize_CodeList_PriceNotes_Internal
RECON DECISIONSAI mapped
1
Identify product entitiesDetect parent products, SKUs, and variant relationships.
2
Map useful fieldsMatch source columns to the target product schema.
3
Reconcile conflicting dataNormalize names, formats, units, and duplicate records.
4
Remove the noiseExclude empty columns, internal notes, and irrelevant rows.
CLEAN INPUTReady
Retained
SKUParent SKUTitleCategoryColorSizeMaterialPriceCurrencyImages
Excluded
Internal notesEmpty columnsOld supplier codesDuplicate rows
3,446 usable products readyPrepared for extraction, structuring, localization, and validation.

Nothing is deleted from the original source. Excluded data stays available for review.

Live pipeline

Building your catalog

Follow every step from discovery to QA.
demo-store.com/collections/all
01
Discover
Waiting
02
Extract
Waiting
03
Structure
Waiting
04
Localization
Waiting
05
Enrich
Waiting
06
Validate
Waiting
Choose a target languageSee the translated product and local price instantly.
Instant previewSelect a languageLocal price will appear here
0
Products found
0
Variants created
0%
Data completeness
0
Issues flagged
Ready — preparing catalog pipeline…
Source / validated / localized

Nova Linen Shirt

SKU NS-1042 · 8 variants
96%Catalog
completeness
Localized for
Source dataRaw
Title
NOVA SHIRT NAT
Category
Missing
Material
55% LIN 45% VIS
Color
NAT / SAND
Description
Missing
Price
69 USD
Validated recordReady
Title
Nova Relaxed Linen-Blend Shirt AI
Category
Apparel › Tops › Shirts AI
Material
55% Linen, 45% Viscose
Color
Natural Sand
Description
A breathable, relaxed shirt in a soft linen blend. AI
Price
$69.00
Localized recordReady
Title
Category
Material
Color
Description
Price
AI found 3 incomplete or inconsistent fieldsSuggestions follow your target schema and market rules.
Destination ready

Your catalog is clean, complete, and ready to move.

Choose a destination schema. Every parent, variant, image, attribute, and localized field stays connected.

3,446 products · 39,776 variants · 96% completeThe selected language and currency will be included in the export.